Explore Elmhurst is a marketing campaign designed by the City of Elmhurst to highlight and promote attractions, businesses and organizations in Elmhurst. Explore Elmhurst represents an all-access city guide, where anyone of interest, including visitors and residents, can discover what there is to see and do in Elmhurst.

The City has used hotel/motel tax dollars for the development of this campaign, with the objective of reinvesting in the promotion of Elmhurst as a premier destination for tourists and residents. To ensure the success of this brand, the City has formed the Explore Elmhurst Advisory Group with community partners including representatives from Elmhurst business associations, the Chamber of Commerce, local hotels, and cultural and civic institutions.